For 16 years Randy and Shaunna had been catering events as Witt’s Catering Inc. Throughout that time, they were always asked when we would open a restaurant. And though idea was appealing, they waited patiently for the opportunity to pursue their true passion: smoking Texas Style Real Pit BBQ.
They knew they wanted branding that reflected their passion, while focusing on the simplicity of good cooking. It’s a very hands on process; no automated smokers (and there never will be). When people ask Randy for his secret to great BBQ. He’ll say it’s definitely simple: salt, pepper, & real wood.
They needed a strong brand that would reflect the quality of the BBQ.
There are few things I love more than good Texas BBQ (not to mention branding a barbeque place is a dream job). So I jumped at the opportunity to brand The Witt Pit. I focused on solid typography, old school illustration, and a limited color palette.