Toss Up


Project Summary

The Challenge

You may have played cornhole, but have you played giant cornhole in an NFL stadium? I worked with Alex Carroll from Toss Up Events approached me to design a game board for an event they produced for the Dallas Cowboys. It was a fantastic challenge to work on something so large. Alex had developed a new process for printing directly on the boards, and was ready to take his event up a notch.

The Solution

The original idea was to create a clean, Toss Up branded board that Alex would be able to use for the foreseeable future. However, I also pitched him on turning the board into a piece of art, incorporating football or space illustrations (since they’re located in Texas and sometimes do events in Houston).

To my surprise and excitement, he jumped on the football illustration idea. We worked together to design a composition that was both visually compelling and really fun to play. Easier said than done.

Overall, I think we killed it and I’m really excited for what’s next with Toss Up.

  • Client: Alex Carroll, Toss Up Events
  • Date: June 2017
  • Category: Brand Design