Outdoor apparel brand Sendero Provisions Co. made a name for itself primarily by selling unique national park and outdoor-themed hats. With growing demand and new products on the way, Sendero wanted to develop strategies for acquiring and maintaining communication with customers. They approached me to design a catalog/lookbook for them that would showcase their extensive line of products. In addition to that, they also wanted help building various assets for their brand across their marketing campaigns.
I also produced a new product lookbook that fit Sendero’s aesthetic, created a holiday email campaign, and designed illustrations used in social media advertisements.