Graphic Design and Illustration

Project Summary

The Challenge

Outdoor apparel brand Sendero Provisions Co. made a name for itself primarily by selling unique national park and outdoor-themed hats. With growing demand and new products on the way, Sendero wanted to develop strategies for acquiring and maintaining communication with customers. They approached me to design a catalog/lookbook for them that would showcase their extensive line of products. In addition to that, they also wanted help building various assets for their brand across their marketing campaigns.

The Solution

I also produced a new product lookbook that fit Sendero’s aesthetic, created a holiday email campaign, and designed illustrations used in social media advertisements.