I was approached by incredibly talented packaging designer, Wes Woodell to illustrate a line of margarita's that he was in the middle of branding. Wes needed someone with a comic book style to execute some playful and exciting wrestler illustrations to be used on the packaging as well as a taco truck.
Luchador Margarita Mix is the brainchild of alcohol industry veteran John Eason and Mexican restauranteur and chef Adam Gonzalez. It features a natural lime taste with limited artificial colors or flavors
The branding that Wes had already built was brilliant. So, on this project, it was really just a matter of becoming familiar with the subject.
I drew a lot of luchadors.
After several different compositions, Wes and I landed on one. Once the composition was finalized, I executed the inks and colors, and we both collaborated on the illustration's execution on the label, taco truck and other packaging.
Credit: Wes Woodell, Packaging Designer