Esperos, an Austin-based lifestyle brand that creates stylish and functional bags, wanted to expand brand recognition and deepen customer loyalty. They needed a designer to help elevate their branding from a popular college brand to something more refined and sophisticated, in order to expand their offering to an older, wealthier market.
When I came on board, I quickly surmised that Esperos needed to establish consistent, cohesive art direction that captured the brand’s ethos and mission. Our first step was to execute a visual rebrand, introducing new primary and secondary marks, typefaces, and color palettes. We paired the rebrand with a website redesign aimed at improving user experience and functionality.